IKEA prides itself on being sustainable, but they create tons of waste every year with their cardboard boxes. So we came up with a solution: while the parents are setting up their IKEA furniture, the kids could use our special blueprints to make fun creations out of the discarded IKEA boxes.
We took the idea a step further and actually produced videos inspired by our cardboard creations, which could be shared on Instagram. We surprised IKEA with not just an idea, but an already-finished product.
Role: Copywriter, concept + execution + literally cutting out these boxes and making these videos + editing + voice talent