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Macy's #SantaProject

Macy's #SantaProject

Macy's #SantaProject

Last Christmas, we discovered an upsetting trend: thanks to the internet, kids are losing belief in Santa at younger and younger ages. A kid's Christmas can be ruined with just a simple Google.

So for Macy's, we set out to change that with the Santa Project. We asked people all across the internet -- famous and not -- to share videos and photos across social media, affirming their belief in Santa, so the next time kids Google Santa, they find something magical. 

This was a massive campaign that reached millions of people across social media, and even managed to (slightly) melt my cold, cynical heart.

Role: Sr. Copywriter, campaign concept + social executions

Launch Video (5 million views)

Press

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Research Videos

Social

Digital Experience

Celebrity Engagement