Nellie's Free Range Eggs
Nellie's is a tiny but growing company that treats its chickens properly, so we showed that as simply as possible. Oh, and we got Bob Dylan involved somehow.
The spot earned 1.5 million views in its first 3 weeks online, after only ever airing once on TV during the Rio Olympics opening ceremony.
And a month later, Bob Dylan was awarded the Nobel Prize. I'm pretty sure our spot was the tipping point.
Role: Sr. Copywriter, concept + production