Tina Fey + American Express
American Express wanted to launch their new “Pay It Plan It” functionality with Tina Fey. So I got to write jokes for Tina Fey. Originally slated just to run on digital and social, the clients loved it so much they made it a national TV spot that has been played to D E A T H.
(FUN FACT: The VO is Ethan Hawke, randomly. He’s incredible to work with, especially because the lawyers changed the VO three times — and counting! — after it was already on the air, so we had to keep bringing him back in to re-record it. Which is how I now know he sneezes when he combs a certain section of his hair.)
Role: Writer / Associate Creative Director